How It Works
A structured, step-by-step approach to help African SMEs become export-ready and access new markets across the continent.
SME Readiness Assessment
Every journey starts with understanding where you are. We conduct a comprehensive readiness assessment of your business — evaluating operational capacity, product quality, compliance, and market positioning to identify gaps and opportunities.
Network & Partner Matching
Once you’re ready, we connect you with the right partners. Our network spans buyers, distributors, logistics providers, and trade bodies across the continent — ensuring you find the right match for your product and market.
Cross-Border Expansion
Moving beyond your local market requires strategy and support. We help you navigate regulatory requirements, customs procedures, and market entry strategies to successfully expand into new African markets.
Export Enablement & Growth
With your regional presence established, we help you scale. From export documentation to international trade finance, we provide the tools and knowledge to grow your business sustainably across borders.
Flagship Program
Training for Regional Access and Development through Exports
Many SMEs want to export. Very few are ready. Across Ethiopia and the region, businesses produce quality goods but struggle with documentation, compliance, financing, and market access. The issue isn't ambition. It's structure.
The TRADE Program takes SMEs from local operations to export-ready businesses. It combines practical training, structured assessment, system setup, and direct market alignment. The focus is not just learning, but preparing businesses to actually trade across borders.
01
Costing, pricing, and financial structure.
02
Registration, contracts, and regulatory alignment.
03
Trade rules, tariffs, and country requirements.
04
Packaging, labeling, and export standards.
05
ERP, e-tax, and operational systems.
06
Shipping, documentation, and delivery.
07
Preparing SMEs to access bank and development finance.
SMEs move through a structured process that makes export readiness clear and repeatable.
Capital for SMEs exists, but it often doesn't reach them. Banks and development partners need businesses that are structured, compliant, and ready to absorb funding. TRADE builds that pipeline.
Move SMEs from potential exporters to active participants in African trade.
Apply to the TRADE Program or partner with us to build export-ready SMEs across Africa.
Organizations we collaborate with
Trusted partners across our regional ecosystem.
BALBBIYS Trading PLCBALBBIYS Trading PLC